The following are some of the reasons why you should include influencer marketing in your marketing strategy.
Influencer marketing is gaining traction.
Influencer interaction is considered beneficial in lead generation by 75% of marketing professionals. That’s because it’s effective. In a 2015 business survey, 59 percent of respondents stated they planned to boost their influencer marketing expenses in the coming year. The trend is expected to continue, and firms that jump on sooner rather than later will certainly reap the most benefits.
Influencer marketing is a well-balanced mix of word-of-mouth and native advertising.
Word-of-mouth marketing is one of the most powerful sales tactics (WoM). While a satisfied customer is the most obvious way to do this, internet mentions are equally useful.
Finding techniques to boost your “organic” internet presence is crucial, as native ads are viewed 53 percent more than banner ads. Sponsored posts on popular influencers’ blogs are a great approach to accomplish this.
Influencer marketing is a real approach to gain favorable attention, even if it’s through a sponsored blog post, because it’s often in the form of a recommendation.
Influencer marketing outperforms banner advertising.
Influencer marketing has a return on investment (ROI) of 11 times that of banner ads. It is one of the most effective marketing tools currently accessible. And, unlike a banner ad, the blog article will remain online indefinitely, providing long-term value.
Influencer marketing content is really popular.
From a consumer’s perspective, the most appreciated kinds of marketing are valuable and engaging content delivered through articles, videos, social media posts, and other useful tools.
These are the most common tactics influencers use to talk about your brand! Viewers will be able to engage with your brand in a significantly more meaningful way than they would with a banner ad or paid search placement.
Influencer marketing can be applied to a variety of situations.
Influencer marketing, as seen in this graph, can benefit a wide range of marketing operations, from product launches to general SEO. As a result, long-term benefits from partnerships with blogger influencers can be realized across numerous marketing efforts.
What is the status of influencer marketing now, and what are the results?
While food and fashion brands profit the most from sponsored advertising, it can also assist businesses in other industries, according to a study by Burst Media. Here are a few examples of brands that are reaping the benefits of influencer marketing for a number of reasons, including brand awareness, sponsorship, sampling, new product launches, and rebranding.
Ralph Lauren is a well-known fashion designer.
They had to promote their new Ralph Lauren RL Automotive Watch in a number of nations. They collaborated on this with the site The Fashionisto. Continue reading…
Takeaway: Influencers can sometimes have a wider PR reach than well-known publications, and campaign results can be easily tracked using clicks, views, and time spent on the site.
Why is it necessary for firms to invest in influencer marketing?
As the previous three campaigns demonstrate, there are numerous advantages to adopting influencer marketing.
They are, in particular:
Brands may directly address their target audience through influencers because they already know who makes up their community.
The majority of influencers are able to generate a large number of impressions and engagement. Articles or postings can also be found on the internet for a long time.
Brand mentions on well-known websites help with both SEO and brand recognition.
Influencer-shared content frequently generates high conversions, such as leads, reads, website visits, and, eventually, sales.
Although corporations used to be intimidated by bloggers because of the quality of their content, businesses are increasingly recognizing that bloggers can give extraordinarily high levels of quality — at a far lower cost. In the meanwhile, the majority of bloggers are eager to collaborate closely with brands to guarantee that the image fits their requirements. Consider Alpina, a Swiss watchmaker, and their piece in a lesser-known journal, as well as their Facebook post.
Stages to a successful influencer marketing campaign
It takes more than just hiring a few bloggers to publish an article about your brand to run a successful influencer marketing campaign. Although a single blog post can have a big impact, the key to success is to maintain a high level of visibility and consistency across numerous platforms.
There are steps to building an effective influencer marketing plan, as our case study on the Victorinox campaign demonstrates.
The procedure is as follows:
Determine your marketing objectives.
Understanding your objectives is the first stage in executing an influencer marketing campaign. Create a clear outline of what you want to accomplish with the campaign – is it to promote awareness, boost sales, grow your social media following, or accomplish something else?
Define your campaign’s key performance indicators (KPIs) and how you’ll measure success. Will it be determined by the number of views, shares, and clicks, for example? It becomes feasible to select which activities to pursue by clearly stating your goal.
Find and hire the appropriate influencers.
It can be difficult to find the correct influencers – and those who are eager to support your message – at times. To locate influencers, most firms turn to Google, Twitter, or Followerwonk. While this aids in the search for influencers, finding influencers eager to endorse your brand can still be tough.
Using an influencer search engine like Facade by Upfluence is another, and often more effective, option. These platforms assist you in finding influencers that are willing to build a relationship with you and promote your content on a regular basis.