Top PPC Marketing Company for Small Businesses

You are currently viewing Top PPC Marketing Company for Small Businesses

Top PPC Marketing Company for Small Businesses

If you have a small business, one of the first things that you should consider to help drive traffic to your website and bring in more sales is using paid search marketing, also known as PPC marketing or pay-per-click advertising. However, if you are new to PPC marketing, it can be overwhelming to know where to start and how to get the best results with the least amount of effort and investment possible. With that in mind, we thought we’d share some tips on how to choose a PPC Company for small businesses and startups.

What is PPC marketing?

If you’re not familiar with pay-per-click (PPC) marketing, it’s an online advertising strategy that allows you to put ads next to relevant search results. In most cases, you set a budget and then pay Google every time someone clicks on your ad. Every dollar you spend is called a cost per click or CPC—so if it costs $1 to get someone to click on your ad, that would be a $1 CPC. There are other factors involved in how much your ads cost, such as if you use misspellings, but we won’t go into those details here. At its core, PPC marketing is all about getting targeted traffic from potential customers who have already expressed interest in what you have to offer. By using a well-designed landing page and strategic copywriting, your website can convert visitors into leads—and then eventually turn those leads into paying customers. When used correctly, PPC marketing can be incredibly effective at driving traffic to your site at minimal cost while also boosting conversions and increasing brand awareness. It’s one of the best ways for startups and small businesses to build their customer base quickly without breaking their budgets.

Is this the best company for startups?

When it comes to marketing, startups have unique needs that are quite different from a larger company’s. This is why finding a cost-effective and competent PPC company is such an important aspect of any business startup, no matter what industry you’re in. However, there are so many agencies out there, it can be hard to determine which one’s right for your business. So here are five quick questions to ask any potential marketing agency so you can quickly gauge if they’re right for your needs.

How do I choose a keyword?

Keywords are fundamental to online marketing. They act as your calls to action, meaning they prompt users to take a specific action like making a purchase or signing up for something. The better you understand your keyword phrases, then more likely it is that you will rank higher in search engine results and ultimately generate more traffic from search engines such as Google and Bing. Before doing anything else, figure out what your keywords are; you can use keyword research tools like Google AdWords Keyword Planner or Moz’s Keyword Explorer tool.

My top 3 tips for running successful ads

1. Reach your target audience with keywords: Finding a keyword that describes your product and is also commonly searched can make all of the difference when it comes to ad performance. Reaching people who aren’t interested in what you have to offer doesn’t do much good.
2. Include a call-to-action (CTA): Your CTA should give users something specific to do and be worded in a way that will get them to click on it.
3. Run tests: Make sure you’re constantly testing ads against each other, rather than spending all of your budget on one ad at a time, so you can determine which one converts best at every stage of your campaign cycle.

What other services does this company offer?

Soma offers a variety of services that help our clients succeed. Some of those are:

1. Pay Per Click Management
2. Content and Social Media Management
3. Reputation Management
4. Analytics and ROI Reporting
5. Website Development
6. Search Engine Optimization (SEO)
7. Growth Hacking
8. Lead Generation
9. Offline Lead Generation
10.(But not least!) Strategic Planning and Consulting (Because who doesn’t need that?)

Are there any risks associated with their service?

Every service provider has some level of risk associated with it. However, a quality PPC company will be able to mitigate that risk by offering unique solutions tailored to your needs as well as by offering transparent information about every aspect of their services.

What are their customers saying about them?

A lot of companies will sell you on how amazing they are in their sales pitches, but if you want to know who’s really good at what they do, it’s all about checking online reviews. Look to see what people have said about them after working with them and whether those reviews have been positive or negative. If a company has a couple negative reviews, it doesn’t mean that you shouldn’t hire them—you should definitely still look at their website, marketing materials and credentials. But if there are only bad things being said about them online, then it’s probably not worth your time to even speak with them further. Check out their social media accounts too; is their content original? Are they saying anything interesting?

This Post Has One Comment

  1. Erwin Mcilwain

    I like this weblog very much, Its a real nice position to read and incur information. “Philosophy is a battle against the bewitchment of our intelligence by means of language.” by Ludwig Wittgenstein.

Leave a Reply