Meta Description SEO Optimization

Meta Description in SEO Optimization 2019

Meta Description Tag: Your description tag isn’t as important as it use to be when it comes to SEO. In fact, it’s something that used to be spammed quite a lot and a lot of people still think a lot of these spammy techniques on your description tag in SEO still work, but there are some thing you need to consider when optimizing your description tag and in your blog,

I’m gonna run you through those and make sure you create the best description tag to get the best results for your website,we are optimizing the description tag and in SEO terms, this used to be quite an important tag. It’s lost some importance, but there are still some key things you need to do to make sure you optimize this tag.

What is the description tag?

The description tag is essentially a tag within the HTML of your website, that describes your webpage. It often shows within the Google search results, underneath the clickable link, which is your title tag, underneath that you’ll see your description.

Now, this description tag is something that is very good for users to see what your page is all about, so that’s quite important from that regard, let alone SEO. Historically, people used to optimize their description tag with keywords. Whenever you target your website towards your keywords, people often used to put their keywords into their description tag, multiple instances of their keyword and try and repeat their keyword in that tag and try and stuff the tag full of keywords.

first of all, generally speaking,keyword stuffing in SEO is bad anyway, but even now, the description tag, keyword-wise, has no impact what so ever on your SEO. it used to be something that was a good indicator for Google, but because so many people have gamed the system over time, Google have taken away the weight of the description purely on SEO basis.

If you’re thinking of including your keyword in your description and multiple instances of it, go ahead, but it’s not going to work for you.It’s not going to have any tangible impact on the search results page.The description becomes important, because it provides your click-through rate from your search results. If a user see a page full of results and they see your result and they like what they read, they’re more likely to click your resul

What does that mean for you? is that you benefit from a high click-through rate from Google and when Google sees your website has a high click-through rate, you do get rewarded. It is a ranking factor, one that’s not discussed very often, but it’s definitely something that helps you rank. If you’re getting a good share of the clicks, it means people perceive your site is more relevant.

Google is all about relevancy, so if you do that successfully, you’re going to win. Something else to consider as well, is that a lot of people don’t actually write a description tag. They leave it blank, or don’t even complete one, so what happens is, Google pulls in the first instances of text on the page, to make your description tag. Sometimes, this works out okay, it looks like something that could be tangible, maybe you’ll get a good number of clicks.Maybe the first part of your website text makes sense to go in there.

Write the description that will make people want to click your link. Make sure it’s really helpful, make sure it sells what you do and make sure people really want to click it, because again, going back to what I said before, it’s really going to help your click-through rate and that’s really going to help your rankings in the long run.

Treat your listing on the search results page like an ad, like a Google ad. When you write ads for PPC, you want to make them appealing and clickable, to get a good click-through rate, to get a good quality score, and that’s what you want to do.You should treat your organic listing in the same way.Make sure you get the click-through rate you need to get better rankings.Write them like an ad.

One more thing, your description tag should generally be under 300 characters and if you can, get closer to 280, to make sure you’re safe and Google doesn’t truncate your description, because again, if you’re writing it like an ad, it’s really important it reads well and if you don’t make it read well, you’re less likely to get the click.Make sure you keep it not too short, but also not too long, it’s a balancing act. When you write your description, try and stay within that 280 to 300 character limit, and then you can maximize that performance of your listing.

Now, you guys know exactly what a description is, how to optimize it for SEO and understand the importance of the description tag when it comes to your SEO as well.

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Title Tag Optimization in SEO

Title Tag Optimization in SEO

Title Tag: in this Blog I’m going to break down exactly how a title tag works when it comes to SEO it’s a really important tag and it’s something you should really focus on optimizing because of importance it has not just on the search results page but also implications for your website itself as well so I’m gonna break down the best way to use the title tag for SEO purposes.

What is a title tag ?

The title tag is an HTML element that describes the title of a page you often see this on the search results page as the blue clickable link

and if you go into your web browser when you go website and the very top within your tab the description of that tab is also the title tag again it’s not an element of the page you see within your content it’s an HTML element that interpreted by browsers and by the Google search results as well so now you know what a title tag is and where it appears how do you leverage it for your advantage when it comes to SEO

first of all the title tag is one of the most important on-page optimizations you can actually make so the

1.KEYWORD RESEARCH : You need to do is your keyword research like many things SEO wise you need to understand what keywords within the market you operate that you want to target so that’s the first step you need to do

2.OPTIMIZE THE TITLE TAG WITH KEYWORD:You need to do is optimize your title tag towards your target keywords

So how do you do this?

  • Put your primary keyword the headline term you really want to show for its early in the title tag as possible so that keyword has more importance with your blogging niche
  • Find a secondary keyword that you would like to target and fit that with in the title as well

but first thing to notice as well is that you don’t stuff your title tag full of keywords so not just the list of repeating keywords it’s got to make dramatic since because it’s really gonna help Your website in the long run

Here why if you do go down the route of over optimizing your title tag it’s gonna have massive implications for you SEO wise because it won’t make sense when the user reads it and if they go to the search results page and look at the listings and see your website listing doesn’t make sense grammatically it’s not likely to get it click and the implications of that are that if you have a low click-through rate from the Google search results it will affect your rankings negatively make sure you get a good share of the clicks because “Click-through rate is a great ranking factor” you need to optimize and it’s a balancing act so you’ve got a balance between puting keywords in your title and also making sure it’s an appealing clickable title in fact you should  treating a title tag like the headline of a PPC ad it’s need to be appealing there are also a couple of

other things you should notice with the title tag as well first of all the length character-wise should be between 50 and 60 characters

any longer and what will happen is Google will truncate your title tag therefore the entire thing won’t show up on the search results it will be truncated it might not look right for the user when they’re reading the search results page and they’re looking through they see your website and it can’t finish the sentence you have as the title tag that can be an issue as well so you want to make sure you stay within that character limit as well

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Keyword Research

Future Of Keyword Research Still matter in terms of SEO

Keyword Research : I’ve had this discussion a few times in the SEO world and it’s something that comes up quite often and that is the question do keywords still matter in terms of SEO so when optimizing your websites on page and all the elements within that do keywords still play a vital part but a lot of you will think ?

The obvious answer is Yes They Do

let’s jump right in and explore the issue properly first of all why are people even discussing this keywords and SEO just go hand-in-hand is something you hear very often in the SEO world and that is you need to do your keyword research understand the topics people want to search for you with understand your niche understand your markets keyword research within that market to properly understand your customers and serve them properly.

but Google may disagree with you somewhat and there’s a bit of discussion going on in the SEO community over the importance of optimizing your content with keywords so it’s an important discussion in the SEO field.

When they search the keyword and they hit the Google search results page so when you’re optimizing your content on your page you want to include your keywords that you’ve researched as the one you want to target and of course once you find your target keywords you want to optimize it across your website in the key areas like your H1 tag your website  title tag your content and other areas as well

What is Really Keyword Research Means ?

Keyword research is understand what people are searching for then further to that actually take those keywords you’ve found as ones you want to target and optimize your website in the right areas .

also you’re going to struggle to rank on Google and it’s a fact I’ve seen it in both occasions where some web pages have no optimisation but do discuss the topic they’re trying to rank for are the pages that do have optimization in the right places in the same topic and the one that’s been optimized from a keyword point of view usually performs better but not all the time.

The more authoritative your websites the more likely you are to rank for more terms around the subject you are discussing keyword optimization becomes much less important so if your website’s powerful enough and you’re talking about a specific topic you don’t need to put your keywords in the key elements of those topics or those areas of your website because Google will understand and interpret the subjects you’re discussing your website’s got enough authority that Google will happily serve you to the search results page in a high positions but if your website is not that authoritative then you need to really research and understand which keywords you want to target and you do have to optimize your website but again as I said at the beginning of this Blog But not forever and here is why in an ideal world in Google’s search engine optimization wouldn’t exist as a thing because Google think you shouldn’t be able to get better results and more favorable results by managing your performance on the search results

Google would like an ideal world of where they could crawl every website properly and I guess realistically interpret what’s on the pages and the right I match that relevancy to what the user searching for so by looking at these two elements of relevancy and what’s on a page Google almost wishes that the algorithm could read the page like a human would and actually understand and interpret what needs to be served to what user when they’re searching since 2016 we know Google are using machine learning as part of their algorithm and understanding how users interact with web pages and try and give that contextual results as to what the person searching for and the pages that it serves back so again in the long run SEO

in Google’s eyes won’t be a thing and it shouldn’t be a thing and they’re going down this route of machine learning and really understanding web pages as if a person was reading it so from that perspective in the long run keywords as they are wouldn’t necessarily be important but we’re not there yet as it stands keywords still matter

it’s still important to find the right keywords to target as a business and understand how customers are searching for you and choosing the right keywords that have the right balance of competition and attainability and traffic volume as well so understanding this and doing keyword research is still an important part of SEO so don’t let anyone tell you any different until the future is here and at the moment the future isn’t here keywords matter and at the end of the day


keyword research

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