Keyword Research : I’ve had this discussion a few times in the SEO world and it’s something that comes up quite often and that is the question do keywords still matter in terms of SEO so when optimizing your websites on page and all the elements within that do keywords still play a vital part but a lot of you will think ?
The obvious answer is Yes They Do
let’s jump right in and explore the issue properly first of all why are people even discussing this keywords and SEO just go hand-in-hand is something you hear very often in the SEO world and that is you need to do your keyword research understand the topics people want to search for you with understand your niche understand your markets keyword research within that market to properly understand your customers and serve them properly.
but Google may disagree with you somewhat and there’s a bit of discussion going on in the SEO community over the importance of optimizing your content with keywords so it’s an important discussion in the SEO field.
When they search the keyword and they hit the Google search results page so when you’re optimizing your content on your page you want to include your keywords that you’ve researched as the one you want to target and of course once you find your target keywords you want to optimize it across your website in the key areas like your H1 tag your website title tag your content and other areas as well
What is Really Keyword Research Means ?
what people are searching for then further to that actually take those keywords you’ve found as ones you want to target and optimize your website in the right areas . isunderstand
also you’re going to struggle to rank on Google and it’s a fact I’ve seen it in both occasions where some web pages have no optimisation but do discuss the topic they’re trying to rank for are the pages that do have optimization in the right places in the same topic and the one that’s been optimized from a keyword point of view usually performs better but not all the time.
The more authoritative your websites the more likely you are to rank for more terms around the subject you are discussing keyword optimization becomes much less important so if your website’s powerful enough and you’re talking about a specific topic you don’t need to put your keywords in the key elements of those topics or those areas of your website because Google will understand and interpret the subjects you’re discussing your website’s got enough authority that Google will happily serve you to the search results page in a high positions but if your website is not that authoritative then you need to really research and understand which keywords you want to target and you do have to optimize your website but again as I said at the beginning of this Blog But not forever and here is why in an ideal world in Google’s search engine optimization wouldn’t exist as a thing because Google think you shouldn’t be able to get better results and more favorable results by managing your performance on the search results
Google would like an ideal world of where they could crawl every website properly and I guess realistically interpret what’s on the pages and the right I match that relevancy to what the user searching for so by looking at these two elements of relevancy and what’s on a page Google almost wishes that the algorithm could read the page like a human would and actually understand and interpret what needs to be served to what user when they’re searching since 2016 we know Google are using machine learning as part of their algorithm and understanding how users interact with web pages and try and give that contextual results as to what the person searching for and the pages that it serves back so again in the long run SEO
in Google’s eyes won’t be a thing and it shouldn’t be a thing and they’re going down this route of machine learning and really understanding web pages as if a person was reading it so from that perspective in the long run keywords as they are wouldn’t necessarily be important but we’re not there yet as it stands keywords still matter
it’s still important to find the right keywords to target as a business and understand how customers are searching for you and choosing the right keywords that have the right balance of competition and attainability and traffic volume as well so understanding this and doing keyword research is still an important part of SEO so don’t let anyone tell you any different until the future is here and at the moment the future isn’t here keywords matter and at the end of the day
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