Meta Description SEO Optimization

Meta Description in SEO Optimization 2019

Meta Description Tag: Your description tag isn’t as important as it use to be when it comes to SEO. In fact, it’s something that used to be spammed quite a lot and a lot of people still think a lot of these spammy techniques on your description tag in SEO still work, but there are some thing you need to consider when optimizing your description tag and in your blog,

I’m gonna run you through those and make sure you create the best description tag to get the best results for your website,we are optimizing the description tag and in SEO terms, this used to be quite an important tag. It’s lost some importance, but there are still some key things you need to do to make sure you optimize this tag.

What is the description tag?

The description tag is essentially a tag within the HTML of your website, that describes your webpage. It often shows within the Google search results, underneath the clickable link, which is your title tag, underneath that you’ll see your description.

Now, this description tag is something that is very good for users to see what your page is all about, so that’s quite important from that regard, let alone SEO. Historically, people used to optimize their description tag with keywords. Whenever you target your website towards your keywords, people often used to put their keywords into their description tag, multiple instances of their keyword and try and repeat their keyword in that tag and try and stuff the tag full of keywords.

first of all, generally speaking,keyword stuffing in SEO is bad anyway, but even now, the description tag, keyword-wise, has no impact what so ever on your SEO. it used to be something that was a good indicator for Google, but because so many people have gamed the system over time, Google have taken away the weight of the description purely on SEO basis.

If you’re thinking of including your keyword in your description and multiple instances of it, go ahead, but it’s not going to work for you.It’s not going to have any tangible impact on the search results page.The description becomes important, because it provides your click-through rate from your search results. If a user see a page full of results and they see your result and they like what they read, they’re more likely to click your resul

What does that mean for you? is that you benefit from a high click-through rate from Google and when Google sees your website has a high click-through rate, you do get rewarded. It is a ranking factor, one that’s not discussed very often, but it’s definitely something that helps you rank. If you’re getting a good share of the clicks, it means people perceive your site is more relevant.

Google is all about relevancy, so if you do that successfully, you’re going to win. Something else to consider as well, is that a lot of people don’t actually write a description tag. They leave it blank, or don’t even complete one, so what happens is, Google pulls in the first instances of text on the page, to make your description tag. Sometimes, this works out okay, it looks like something that could be tangible, maybe you’ll get a good number of clicks.Maybe the first part of your website text makes sense to go in there.

Write the description that will make people want to click your link. Make sure it’s really helpful, make sure it sells what you do and make sure people really want to click it, because again, going back to what I said before, it’s really going to help your click-through rate and that’s really going to help your rankings in the long run.

Treat your listing on the search results page like an ad, like a Google ad. When you write ads for PPC, you want to make them appealing and clickable, to get a good click-through rate, to get a good quality score, and that’s what you want to do.You should treat your organic listing in the same way.Make sure you get the click-through rate you need to get better rankings.Write them like an ad.

One more thing, your description tag should generally be under 300 characters and if you can, get closer to 280, to make sure you’re safe and Google doesn’t truncate your description, because again, if you’re writing it like an ad, it’s really important it reads well and if you don’t make it read well, you’re less likely to get the click.Make sure you keep it not too short, but also not too long, it’s a balancing act. When you write your description, try and stay within that 280 to 300 character limit, and then you can maximize that performance of your listing.

Now, you guys know exactly what a description is, how to optimize it for SEO and understand the importance of the description tag when it comes to your SEO as well.

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Title Tag Optimization in SEO

Title Tag Optimization in SEO

Title Tag: in this Blog I’m going to break down exactly how a title tag works when it comes to SEO it’s a really important tag and it’s something you should really focus on optimizing because of importance it has not just on the search results page but also implications for your website itself as well so I’m gonna break down the best way to use the title tag for SEO purposes.

What is a title tag ?

The title tag is an HTML element that describes the title of a page you often see this on the search results page as the blue clickable link

and if you go into your web browser when you go website and the very top within your tab the description of that tab is also the title tag again it’s not an element of the page you see within your content it’s an HTML element that interpreted by browsers and by the Google search results as well so now you know what a title tag is and where it appears how do you leverage it for your advantage when it comes to SEO

first of all the title tag is one of the most important on-page optimizations you can actually make so the

1.KEYWORD RESEARCH : You need to do is your keyword research like many things SEO wise you need to understand what keywords within the market you operate that you want to target so that’s the first step you need to do

2.OPTIMIZE THE TITLE TAG WITH KEYWORD:You need to do is optimize your title tag towards your target keywords

So how do you do this?

  • Put your primary keyword the headline term you really want to show for its early in the title tag as possible so that keyword has more importance with your blogging niche
  • Find a secondary keyword that you would like to target and fit that with in the title as well

but first thing to notice as well is that you don’t stuff your title tag full of keywords so not just the list of repeating keywords it’s got to make dramatic since because it’s really gonna help Your website in the long run

Here why if you do go down the route of over optimizing your title tag it’s gonna have massive implications for you SEO wise because it won’t make sense when the user reads it and if they go to the search results page and look at the listings and see your website listing doesn’t make sense grammatically it’s not likely to get it click and the implications of that are that if you have a low click-through rate from the Google search results it will affect your rankings negatively make sure you get a good share of the clicks because “Click-through rate is a great ranking factor” you need to optimize and it’s a balancing act so you’ve got a balance between puting keywords in your title and also making sure it’s an appealing clickable title in fact you should  treating a title tag like the headline of a PPC ad it’s need to be appealing there are also a couple of

other things you should notice with the title tag as well first of all the length character-wise should be between 50 and 60 characters

any longer and what will happen is Google will truncate your title tag therefore the entire thing won’t show up on the search results it will be truncated it might not look right for the user when they’re reading the search results page and they’re looking through they see your website and it can’t finish the sentence you have as the title tag that can be an issue as well so you want to make sure you stay within that character limit as well

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