Title Tag: in this Blog I’m going to break down exactly how a title tag works when it comes to SEO it’s a really important tag and it’s something you should really focus on optimizing because of importance it has not just on the search results page but also implications for your website itself as well so I’m gonna break down the best way to use the title tag for SEO purposes.
What is a title tag ?
The title tag is an HTML element that describes the title of a page you often see this on the search results page as the blue clickable link
and if you go into your web browser when you go website and the very top within your tab the description of that tab is also the title tag again it’s not an element of the page you see within your content it’s an HTML element that interpreted by browsers and by the Google search results as well so now you know what a title tag is and where it appears how do you leverage it for your advantage when it comes to SEO
first of all the title tag is one of the most important on-page optimizations you can actually make so the
1.KEYWORD RESEARCH : You need to do is your keyword research like many things SEO wise you need to understand what keywords within the market you operate that you want to target so that’s the first step you need to do
2.OPTIMIZE THE TITLE TAG WITH KEYWORD
So how do you do this?
- Put your primary keyword the headline term you really want to show for its early in the title tag as possible so that keyword has more importance with your blogging niche
- Find a secondary keyword that you would like to target and fit that with in the title as well
but first thing to notice as well is that you don’t stuff your title tag full of keywords so not just the list of repeating keywords it’s got to make dramatic since because it’s really gonna help Your website in the long run
Here why if you do go down the route of over optimizing your title tag it’s gonna have massive implications for you SEO wise because it won’t make sense when the user reads it and if they go to the search results page and look at the listings and see your website listing doesn’t make sense grammatically it’s not likely to get it click and the implications of that are that if you have a low click-through rate from the Google search results it will affect your rankings negatively make sure you get a good share of the clicks because “Click-through rate is a great ranking factor” you need to optimize and it’s a balancing act so you’ve got a balance between puting keywords in your title and also making sure it’s an appealing clickable title in fact you should treating a title tag like the headline of a PPC ad it’s need to be appealing there are also a couple of
other things you should notice with the title tag as well first of all the length character-wise should be between 50 and 60 characters
any longer and what will happen is Google will truncate your title tag therefore the entire thing won’t show up on the search results it will be truncated it might not look right for the user when they’re reading the search results page and they’re looking through they see your website and it can’t finish the sentence you have as the title tag that can be an issue as well so you want to make sure you stay within that character limit as well
That’s It If you find our blog help full leave your thoughts below